Developing a Scalable Branding Process
Scalable Branding Process
A good brand is a story, a true story, expressed (in part) by a memorable visual that creates an emotional connection with the intended audience. If you want to make an impact in today's always-on world of immersive media, visually saturated interfaces, and precognitive targeting, it is more important than ever to invest in a brand that tells your unique story and imprints your audience instantly and powerfully. For those that want you use their powers of creativity for good - it's a great time to be a brand strategist.
If there is anything I love more than creating a meaningful brand for a good cause, it's the developing and refining my process for arriving at the optimal solution. The beauty of a scalable branding process is that defines the primary elements of the process and differentiates them from secondary and tertiary elements that can be tailored to fit the specific needs and constraints of a project. This flexibility can be crucial for great causes and organizations who may not have a lot of resources earmarked for branding but really deserve (and need!) an outstanding brand.
I have had the excellent fortune to build brands with many inspiring nonprofit and caused-based clients, many of who operate on slimmer budgets. Of course, it goes without saying, every scenario is unique and for any branding effort to be successful, all participants have to be reasonable and willing. My deepest thanks to all my collaborators for collectively enabling me to develop a framework for delivering the highest quality brand solution in the most efficient manner possible. And to make a long story short, that's what I'd like to share with you today.