Branding / Graphics and Web Design / Art Direction / Advertising Campaign / Photo and Video Production
MY ROLE I served as the Senior Art Director for the Peninsula Clean Energy brand and launch campaign. I lead brand strategy and development of visual guidelines, and a suite of tailored collateral materials for community outreach. I provided art direction, managed a small interdisciplinary design team and developed copy and visual design assets for execution across a variety of channels. I led the launch campaign concept development, including managing and art directing photo and video shoots, and developing advertising prototypes for print and digital advertising. I also oversaw the development of experiential design, promotional materials, social media content and the design and development of the Peninsula Clean Energy website.