Project: Caltrain program brand identity, website and marketing communications.
Brand Development / Graphic & Web Design / Art Direction / Campaign Development / Advertising Creative
Role: As the Creative Director, I led brand development and execution including designing and facilitating a visioning session, developing the brand story and positioning, visual identity, brand architecture, and visual guidelines. I also provide hands-on support for marketing strategy, content development, copywriting, experiential design, promotional materials, social media content and the CalMod website. To develop the CalMod website, I worked hands-on with a small but exceptional team of creative professionals. I led the site architecture planning, content strategy, personas, wireframes, and mockups. I oversaw code development, user testing and launch.