Remedy Kombucha

Client: Remedy Drinks

Project: Cure For What Ails Ya Campaign*

In Brief: I am a big kombucha fan and a passionate ambassador for the many health benefits it provides. When I came across the Australian kombucha brand Remedy I was inspired to create a fun, attention-grabbing campaign geared towards differentiating Remedy from competitors and attracting new ‘booch fans.

Concept: Re-frame Remedy brand as a hip cure-all, and vital tool for living your best life. Showcase the medicinal properties of the beverages in a distinctly non-medicinal way. For example coconut water is packed with electrolytes which are key after an evening of indulgence and lemon and ginger have excellent digestive benefits.

Concept Development / Print Advertising Creative

*Unsolicited redesign for portfolio purposes only. Photographs courtesy of the world wide web.