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Client: Valley Clean Energy
Project: customer-facing brand, website and marketing campaign for a new Community Choice Energy program.
Brand Development / Graphic & Web Design / Art Direction / Campaign Development / Advertising Creative / Photo and Video Production
Role: I served as the Senior Art Director for the Valley Clean Energy brand and Power to Choose launch campaign. I led brand strategy and development of visual language and guidelines, provided art direction, managed a small interdisciplinary design team, and rolled up my sleeves to help with visual design and execution across a variety of channels. I led the Power to Choose campaign development, including managing and art directing photo shoots, and developing creative prototypes for print and digital advertising. I also oversaw the development of experiential design, promotional materials, social media content and the design and development of the Valley Clean Energy website.