Modo branded gear and team preparing for a group ride.
Client: Ecology Action
Project: Modo
Brand Development / Creative Direction / User Experience / Campaign Development / Photo & Video Production
Role: As Creative Director
Modo is an equitable active transportation initiative by Ecology Action, built to scale impact through an inclusive, flexible brand system. As Creative Director, I led in‑house brand development to unify a growing, multidisciplinary team and create a welcoming identity for a culturally diverse audience—from kindergarteners to seniors and working professionals. I directed a small, high‑impact team to deliver multichannel campaigns, in‑person experiences, photo and video storytelling, and the launch of letsmodo.org, collaborating closely with Art Director Margaret Garan, Director of Marketing Strategy Tatiana Burdiak, & Senior Digitial marketing Manager Rachel Peterson.